How Simon & Bradley Used Triple Whale to Scale TikTok Spend from $0-$22K Per Day
Learn how a strategic agency partnership, backed by Triple Whale data, led to colossal client growth.
THE RESULTS
BRADLEY HILLIER
Managing Director, Vast Media Marketing
“The Triple Whale Pixel was invaluable for us when it came to media buying. Being able to check in with Triple Whale to see where sales were being attributed, compared to the ads platform, was vital to our success."
Discover more about
The Magnitude Group & Vast Media Marketing
Overview
After the iOS14 rollout, like many marketers, agency owners Simon and Bradley felt the immediate impact. The friends were running two separate agencies - with The Magnitude Group focused on holistic eCommerce growth strategy, and Vast Media Marketing focused on TikTok Ads & UGC content creation.
Given the waves of volatility hitting the eCommerce market, the two partnered together to solve challenges for their respective agency clients.
Challenge
On-platform data inaccuracy caused confusion on performance, made it difficult to hit client KPI's, and slowed decision-making. Manual reporting & calculating critical business metrics was time-intensive, difficult to pull quickly, and challenging for clients to understand.
Finally, client confusion and stress impacted relationships, decreased their desire to spend, and made communication cumbersome.
Solution
By implementing the Triple Pixel, Simon & Bradley were able to see the true source of their clients' conversions again, along with detailed customer journeys. This drastically improved data accuracy for faster, more confident decision-making, and enabled the pair to provide more accurate reporting for clients.
Pre-populated calculations and data visualizations improved clarity into agency performance and client understanding of core KPI's, such as profitability, reducing client worry & saving partnerships.
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Results
Using Triple Pixel data, Simon and Bradley launched an apparel client on TikTok. Within 14 days, they profitably scaled the brand from $0 in daily adspend to $17.5K in daily adspend. They then surpassed $22.5K per day in daily TikTok spend around day 20 by expanding reach globally. For this client, TikTok now stands as an evergreen channel.
Additionally, Triple Pixel data enabled the team to scale a top performing ad creative to over $118K in profitable adspend, and the Triple Pixel's attribution data encouraged the partners to launch winning TikTok creatives on Meta, which led to an additional +$1.5M in revenue for one client brand.
