The Miami HEAT's journey to the 2023 NBA Finals stands as a testament to the unpredictable and thrilling nature of sports. The HEAT clinched their postseason spot with an extraordinary shot from Max Strus in the final moments of the second play-in game. This unexpected turn of events demanded swift strategy adjustments for the team's performance marketing.
While the regular season saw the HEAT operate more like a traditional ecommerce business, the unpredictable playoff spotlight required dynamic strategies and real-time adaptability. The stark contrast between the regular-season marketing and the urgent playoff pivot sets the stage for our story.
Luckily, the HEAT were already well-acquainted with Triple Whale. We spoke with Matthew Strelitz, the Director of Performance Marketing for the HEAT, to get an inside look on the HEAT's ecommerce strategy throughout the 2023 season.
SPOILER ALERT: The 2022-23 NBA Playoffs marked the highest-grossing 45-day run in Miami HEAT history. Let's dive in to see how Triple Whale played a pivotal role in this success.
Check out our blog post for more on the story!