Lighthouse Anomaly Detection Saves Iron Neck Thousands In Adspend
Iron Neck provides a versatile solution to improve strength and mobility, relieve chronic pain and prevent injuries to the head, neck and spine. Invented by former UCLA football player Mike Jolly in 2012 in response to seeing the impact concussions had on his former UCLA Football teammates, Iron Neck has become recognized as a leading proactive concussion prevention tool as well as a powerful tool for rehabilitation of neck injuries.
2023 has been a crazy year for advertisers, with multiple ad platform glitches disturbing business as usual. The Iron Neck team keeps a close pulse on their paid spending, optimizing for the most efficient ad spend as possible. The team typically checks their performance first thing in the morning, throughout the business day, and again before calling it a night. But when strange things happen during off-hours, it can often take hours to catch.
Kevin Heuer, Iron Neck’s Digital Marketing Manager, now checks Triple Whale’s Lighthouse multiple times a day to prevent wasted spending. Since using the feature in February of 2023, he’s already caught three major spend anomalies, and been able to avoid thousands of dollars in inefficient spend as a result.
During the glitch, we spent money on a very irrelevant audience. But if we would've let it go any longer – and trust me, we would've – if we didn’t check Triple Whale and look into it. So Lighthouse was truly our lighthouse that night.
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