😢 How To Wreck Your Ecom Business, $10M Boostrapping Playbook, New State of The Whale & More

👋 Hello beautiful Whale Mailer!

I’m writing today’s round-up the day after our exclusive ecom get-together we threw last night in Austin to kick off SXSW - was a fantastic time.

This week we have an amazing podcast with none other than Kelly Vaughn, co-founder of seven figure agency Taproom and fast-growing Shopify app, Govalo.

Now, for our recommended readings:

First up is a stellar thread from our good friend Alex Greifeld on 5 common ways to wreck your ecommerce business.

Next, there’s a full breakdown of how Chris Meade bootstrapped CROSSNET to over $10M. Amazing read.

And to conclude our recommendations, there’s a great thread from David Rekuc on cash flow management for ecommerce businesses (a commonly misunderstood concept).

Finally, we found a free resource to help you get your UGC efforts off the ground - check out the end of the round up to see.

Thanks so much for trusting us with this valuable real estate in your inbox every week - we appreciate you :)

Cheers,

R

Triple Whale - eCommerce Operating System

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🐳 State of the Whale

🎙️You're Not Your ROAS

EP 020 - Kelly Vaughn on Lesson From Building A 7 Figure Agency, Launching a Shopify App, and More

Listen to this episode from You’re Not Your ROAS by Triple Whale on Spotify. Today we brought on the fabulous Kelly Vaughn, founder of 7 figure agency Taproom and upcoming Shopify app, Govalo. Kelly shares hard-earned lessons on agency growth that will save you lots of time and frustration on your own journey, as well as what it’s like launching a brand new app from the ground up. Get your notebook out - this is a good one!

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👩🏻‍💻 What We Are Reading?

‍

How We Grew to Over $10,000,000 in Revenue Completely Bootstrapped

Chris Meade’s Newsletter

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🎧 What We Are Listening To?

#131 Matthew Walker: The Power of Sleep - The Knowledge Project

Renowned sleep scientist Matthew Walker discusses everything you need to know about what a better night’s sleep can do for your life, and how to prioritize and perfect the way you sleep. Super underrated way to get more creative, and simply be a better marketer. Definitely worth the listen.

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🤯 Fact of the Week

Talk about being “on brand” 👇

🧰 Tool of the Week

Find out what websites are Built With

Web technology information profiler tool. Find out what a website is built with.

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🦸🏼‍♀️ Tip of the Week