Join us at The Whalies • April 10th
Get Your Ticket
Blog
Understanding Return on Ad Spend (ROAS)

Understanding Return on Ad Spend (ROAS)

By 
Last Updated:  
June 15, 2023

Businesses can only know if their investments in advertising are worthwhile if they understand what kind of return they can expect. Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

How to Calculate ROAS (Free ROAS Calculator)

Our free ROAS calculator helps business owners quickly and accurately calculate their Return on Ad Spend, giving them an immediate assessment of their advertising investments. To use the calculator, simply enter your advertising costs and revenue generated.

Now you don't have to memorize the ROAS formula and manually plug in the data to get a ROAS. Instead, our ROAS calculation tool generates your ROAS accurately without the hassle.

The calculator will then provide you with an accurate ROAS score, allowing you to make data-driven adjustments to your ad campaigns and better understand the overall performance of your advertising efforts.

Try Our FREE ROAS Calculator Today!

How To Calculate ROAS: A Simple Return on Ad Spend Formula

free ROAS calculator

Return on Ad Spend (ROAS) is the amount of revenue per dollar spent on advertising. It is calculated by the following ROAS formula:

Revenue ÷ Advertising Costs = ROAS

ROAS = (Revenue from advertising / Cost of advertising) * 100

For example, if you spent $100 on advertising and generated $200 in sales, then your ROAS would be 200%. This is a great return and indicates that your advertising campaign was effective.

However, if you generate $50 in sales from the same $100 ad spend, then your ROAS would be 50%. Since ROAS less than 100% signifies a loss, this indicates that your advertising campaign may need some tweaking to produce better results.

To help business owners get a better understanding of their ROAS and make the most of their advertising budget, make sure to use our free ROAS calculator.

How To Increase Your ROAS

Once you have a better understanding of your ROAS, you can start looking for ways to increase it through effective ad testing. Here are some tips to help businesses get more out of their ad spend:

  • Creative Testing: Experiment with different ad copy, visuals, and targeting to see what resonates best with your audience.
  • Offer Testing: Try offering different discounts or promotions to see which ones generate the most sales.
  • Landing Page Optimization: Make sure your landing page is optimized for conversions, with clear messaging and an easy-to-follow user flow.
  • And more!

Our guide on how to increase ROAS delves into the different strategies and tactics you can use to maximize your ad campaign and get the most out of your advertising efforts.

ROAS Is Only As Good as Its Accuracy

ROAS is a powerful metric, but its effectiveness is determined by the reliability of the data. This means that tracking and attribution need to be accurate to get an accurate picture of your ROAS.

Fortunately, some tools can help most businesses improve their tracking and attribution. Triple Pixel, for example, is a cutting-edge analytics platform that provides companies with comprehensive insights into their campaigns and continuously tracks ROAS in real time. This allows marketers to make data-driven decisions and optimize their ad campaigns for maximum return.

What is a Good ROAS?

The answer to this question depends on several factors, including industry, budget size, expenses, and more. It can be helpful to compare your ROAS to industry benchmarks to get a better understanding of what a “good” ROAS looks like for your specific business.

While some businesses require 1000% or 10:1 ROAS to break even, other companies may find that they need a much lower ROAS to still turn a profit. However, the consensus for eCommerce businesses is to aim for a $4 revenue to $1 in ad spend (400%) or higher.

Understand and Maximize Your ROAS Like A Pro!

When it comes to digital marketing, understanding and optimizing your ROAS is essential for success. With the right strategies and tools in place, you can ensure that your ad spend isn't going to waste and generate a healthy return on investment.

By leveraging our free online ROAS calculator as well as other helpful resources like Triple Pixel's analytics platform, you'll be able to measure, track, and maximize your Return on Ad Spend with confidence.

So don’t wait any longer – start taking control of your advertising budget today!

Try Our FREE ROAS Calculator Today!

© Triple Whale Inc.
266 N 5th Street, Columbus OH 43209