🤖 Twitter's Bot Problem, $100M Deodorant, and More

👋 Hello beautiful Whale Mailer!

This Thursday round-up is filled with helpful marketing resources, as expected (I know we sent it on a Friyay, been a long week, Geekout hangover, sowwwyy).

Oh, and we launched a 🔥 new feature (more below).

First up is an absolute heater of a podcast episode with the legend, Moiz Ali.

Moiz built and sold Native Deodorant for $100M - no joke.

If you’re building (or working with) a CPG brand, you’ll learn a lot from this one.

Now, for our recommended readings. First up, a fascinating breakdown of Twitter’s spam bot problem (and why Elon may call off the deal).

Next, we have a breakdown of Notion’s masterful approach to brand and marketing. Big Notion guy over here.

And there’s a lot we can all learn from them.

Missed GeekOut last weekend and feeling the FOMO?

All good. To round out the readings, we have a monster of a thread by Davie Fogarty with countless actionable strategies he took away from Miami last weekend.

And as always, thanks so much for allowing us into your precious inbox every week.

We appreciate you :)

Cheers,

R

🚀 New Product Updates

🎙️You're Not Your ROAS

EP 30 - How Moiz Ali Made $100 MILLION Selling Deodorant

Simply put, Moiz is a DTC powerhouse. After raising only $500K, he went on to sell Native Deodorant for $100,000,000

And today Rabah sits down with him to dive into his journey, brand-building advice, and more. If you’re an ecom founder, marketer, or agency owner… this is required listening. Enjoy :)

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👩🏻‍💻 What We Are Reading?

Brand building: How Notion leverages context, clarity, and community

Notion is able to sustain the success of their brand-building efforts because they’ve embraced clarity, community, and context.

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🎧 What We Are Listening To?

Tyler Cowen & Daniel Gross - Identifying Talent - Invest Like the Best

My guests today are Tyler Cowen and Daniel Gross. Tyler is an economics professor and creator of one of the most popular economics blogs on the internet.

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🤯 Fact of the Week

🧰 Tool of the Week

Social Snowball - Affiliate marketing for Shopify stores

Supercharge your word of mouth marketing with the best affiliate Shopify app | Try it for free

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🦸🏼‍♀️ Tip of the Week