# What's new in Triple Whale in October > Better measurement, better business moves, one operating system. **Author:** Matthew Wasley **Published:** 2026-10-08 **Category:** News **Source:** https://www.triplewhale.com/blog/triple-whale-product-updates-oct-2026 --- BFCM puts your whole business under pressure. Spend climbs, performance can change by the hour, and shoppers don’t always behave the way you expected. If it takes too long to piece together what happened, the moment to respond may already have passed. That urgency doesn’t end with BFCM. A product launch or sudden shift in demand can leave your business moving faster than your reporting. You need to see what’s changing while there’s still time to do something about it. Behind the need for better measurement is the need to act faster. That idea is at the center of this month’s What’s New in Triple Whale as we bring more of your business into one operating system. Moby now works across more of your tools, helping you proactively close the gap between insight and execution. Compass has continued to evolve and help you measure marketing’s retail, and the new BFCM Command Center helps you track performance to plan in real time. Together, they help your team see what’s changing, decide what to do, and act while it still matters. > **Our flagship announcements** ## Put Moby to work in more places ***Available on Automate plans*** Moby is the AI teammate for commerce, built to increase ROAS, improve conversion rate, and lower CAC. With the latest updates, you can work with Moby in Slack, publish Shopify landing pages, and connect your Google Workspace tools. New analysis, image, and video models give you more ways to turn your business data and context into work done. Less manual work, faster action during BFCM and beyond, with you in control. [https://www.youtube.com/watch?v=JgWDuBDhKC0](https://www.youtube.com/watch?v=JgWDuBDhKC0) [**See everything new with Moby**](https://www.triplewhale.com/blog/moby-updates-october-2026)** →** ## Run BFCM with one AI-powered Command Center ***Available on all plans*** Introducing a faster way to run BFCM. Planning, Live Tracking, and Competitive Intelligence come together in one place to help you stay ahead of performance shifts. Ask Moby AI what’s changing, and enable the pre-built Moby Automations to reduce manual work and surface recommended next steps. During BFCM, Moby Actions will let you approve media-buying changes for Moby to execute. **[Explore the BFCM Command Center →](https://www.triplewhale.com/bfcm-command-center)** ## Eliminate retail performance blind spots with Compass ***Available on Enterprise plans or Compass add-on*** Compass helps teams understand marketing impact and make evidence-backed decisions by bringing attribution, marketing mix modeling, and incrementality together. With supported retail data connected through Alloy, teams can measure performance across DTC and retail in the same measurement framework. Incrementality tests validate retail lift, MMM reveals halo effects, and Moby surfaces trends so teams don’t have to piece together separate retailer reports. _[image]_ [**Discover Marketing’s Retail Impact →**](https://kb.triplewhale.com/en/articles/17234756-asking-moby-about-your-retail-data-what-to-ask-today) > **More exciting updates** ## See Snapchat’s contribution in Clicks & Deterministic Views ***Available on all paid plans*** A shopper can see your Snapchat ad and buy later without ever clicking it. Clicks & Deterministic Views attribution now integrates with Snapchat, so ad views that contribute to downstream revenue no longer go uncredited. [**Explore Click & Deterministic Views →**](https://www.triplewhale.com/blog/clicks-and-views) ## **Optimize Google campaigns toward profit** ***Available on all paid plans*** Focus Google campaign optimization on conversions that contribute to profit, not just more revenue. With Sonar Optimize, you can now send profit data with every conversion event, giving Google a signal to steer delivery toward higher-profit sales. [**Set up Sonar for Google Ads →**](https://kb.triplewhale.com/en/articles/16777509-set-up-profit-optimization-for-google-ads-with-sonar-optimize) ## **Break down subscription revenue with Loop** ***Available on all plans*** Subscription revenue often blends into your total sales, making it hard to tell how much of your growth comes from repeat customers. Connect Loop Subscriptions to see how many customers are joining, leaving, or coming back, in one place instead of stitching it together yourself. [**Track your subscription revenue →**](https://kb.triplewhale.com/en/articles/16881945-loop-subscriptions-integration) > **New integrations from our partners** *We’re proud of the work our technology partners are doing to expand what’s possible with Triple Whale, and excited to share the latest integrations they’ve built.* ## Measure creator marketing performance with ShopMy ***Available on all plans*** Creator payouts often sit outside your ad reporting, making it hard to tell if that investment is paying off compared to the rest of your marketing. The new ShopMy integration tracks creator campaign payouts and ad spend as separate channels, so you can see exactly what you're paying for each. [**Connect ShopMy →**](https://kb.triplewhale.com/en/articles/17038530-shopmy-in-triple-whale-opportunities-vs-spotlights) ## Analyze Fuego mobile app engagement ***Available on all plans*** Your mobile app is a growth channel of its own, but when its activity blends into your website data, it's hard to tell how much it's contributing. The new Fuego integration gives your app's visits, engagement, and cart activity their own view in Mobile App Analytics, so you can see exactly how much growth it's driving and where to invest next. [**Connect Fuego →**](https://kb.triplewhale.com/en/articles/17037546-fuego-triple-whale-setup-activation-guide) Together, these updates go beyond better answers to help your team take action. During BFCM, the next question rarely waits for you to act on the last one. By connecting more of your business and putting Moby closer to the work, we’re helping you spend less time piecing things together and more time moving forward, during BFCM and every day after. Already a Triple Whale customer? Explore what's new and reach out to your CSM to see what's available with your plan. Not on Triple Whale yet? [Book a demo](https://www.triplewhale.com/bookdemo) to see what it looks like to run more of your business from the AI operating system for commerce. **Unlock a sea of possibilities today** [Book a Demo](/bookdemo)