The Ultimate BFCM 2022 Guide
😡 Instagram Outrage, TikTok SEO Playbook, and More
Last Updated:  
November 28, 2022

😡 Instagram Outrage, TikTok SEO Playbook, and More

👋 Hello beautiful Whale Mailer!

Writing this email from the beautiful ATX, but some of our amazing team is up in Toronto this week for another Whale Road Show to hang out with some of our amazing community.

Crazy to think that we have 5000+ stores using Triple Whale world wide. Wow.

Now, for today’s roundup…

First up is a podcast episode with Adam Kitian and Drew Marconi, cofounders of Intelligems.

We dive into all things pricing strategy and improving your margins.

Now, for our recommended readings.

First up, a great twitter thread on TikTok’s new pivot to SEO, and how to take advantage of it in your business.

Then we have a masterful walkthrough of cash conversion cycles by our friend Ron Shah over at Obvi.

Every ecom operator needs to be well versed in this. Especially now.

And to round out the readings, we have a great thread from our resident meme-maker, Tommy Clark, on the backlash Instagram has been facing this week + how brands can adapt.

As always, we appreciate you letting us into your inbox on this fine Thursday evening!

We don’t take that responsibility lightly.



🤝 Partner With Us

TikTok SEO Playbook Content

Triple Whale - eCommerce Operating System

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!  •  Share

🎙️You're Not Your ROAS

TikTok SEO Playbook Content
Making MORE Money By Charging LESS? ROAS EP.40

EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101

Today’s we have a heater of an episode for you.

Rabah welcomes Drew Marconi and Adam Kitian, cofounders of Intelligems, to the show.

We break down how to use A/B testing to informs pricing, unit economics, and more stuff your *need* to understand to be an effective ecommerce operator in 2022.

Incredibly valuable episode!  •  Share

👩🏻‍💻 What We Are Reading?

🎧 What We Are Listening To?

TikTok SEO Playbook Content
How I Built A $7 Billion Shoe Company Called On | Founder Effect

🤯 Fact of the Week

🧰 Tool of the Week

TikTok SEO Playbook Content

Groupshop for Brands | Tools to grow your word-of-mouth and influencer sales

The first attributable word-of-mouth sales engine to supercharge your business.  •  Share

🦸🏼‍♀️ Tip of the Week

About the Author

Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

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