# 4 Rules Automations You Should Be Doing for Your Ecommerce Business

> Check out this post for 4 rules automations that can help you take your ecommerce business to the next level. 

**Author:** Saunder Schroeder  
**Published:** 2023-02-23  
**Source:** https://www.triplewhale.com/blog/rules-automations-ecommerce

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[https://www.youtube.com/watch?v=mdSx_RNkg9U](https://www.youtube.com/watch?v=mdSx_RNkg9U)

## **Rule 1: Performance Gate Scaling for Consolidated Accounts**

If Blended CPA is < "X" over last 7 days then raise Facebook Budget by "Y" - do this Monday, Wednesday, and Friday at midnight

X = (Blended CPA target) - 5% to 10% (each advertiser can set this to a static benchmark) Y = 50% of X

ie: if Target CPA is $50 and allowable variance is 10%, then the rule reads... If Blended CPA is < $45 over last 7 days then raise Facebook Budget by 5% - do this Monday, Wednesday, and Friday at midnight

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## **Rule 2: Performance Gate Reduction for Consolidated Accounts**

If Blended CPA is > "X" over last 7 days then lower Facebook Budget by "Y" - do this Monday, Wednesday, and Friday at midnight

X = (Blended CPA target) - 5% to 10% (each advertiser can set this to a static benchmark) Y = 50% of X

ie: if Target CPA is $50 and allowable variance is 10%, then the rule reads... If Blended CPA is > $55 over last 7 days then lower Facebook Budget by 5% - do this Monday, Wednesday, and Friday at midnight

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## **Rule 3: Auto-Optimization Flywheel for Accounts with a Control Environment (Part 1)**

If Ad CPA > "A" & spend is > "B" over last 7 days, turn ad off

A = Target Platform Specific CPA + 10%

B = Target Platform Specific CPA x Average Daily Conversions for Campaign

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## **Rule 4: Auto-Optimization Flywheel for Accounts with a Control Environment (Part 2)**

If Ad spend < "C" over last 7 days, turn ad on

C = B / 10

ie: if Target CPA is $50 and the campaign average 20 purchases a day then the rule reads... If Ad CPA is > $55 & spend is > $1000 over last 7 days then turn off ad

If Ad Spend < $100 over last 7 days, turn ad on

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