You may have heard about how Moby can write SQL queries for you - but a basic understanding of how SQL works will go a long way in understanding how to use Triple Whale effectively to get your questions about your data answered. In this article, we’ll give a brief introduction to SQL, SQL syntax, and basic commands you’ll need to get started. 

The ecommerce sea is vast, deep, and can be confusing - but not with Moby as your guide! In this article, we'll discuss what Moby can do, introduce you to Sequences, discuss some popular questions marketers are asking Moby, as well as review our favorite board of the week. Dive in!

Introducing the next generation of Triple Whale. Redefine your analysis experience with Moby, the AI assistant that accesses, outputs, and analyzes your data for you.

If you're not first, you're last. That's how we used to look at attribution. But the Markov Chain Attribution takes various touchpoints into account to examine the likelihood or probability led the customer toward the final action: the sale. Read this blog article to uncover the fundamentals of the Markov Chain Attribution Model for Marketing.

Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!

In this article, we’ll discuss why brands in the Health & Beauty sector need to make shipping fulfillment a priority as they scale their business from zero to multi-million dollar revenue, and how ShipBob and Triple Whale can help get them there.