🤑Million Dollar Engineers, Mythical Gold Jackets, NFT Loyalty Programs, Klaviyo Updates & More

🤑Million Dollar Engineers, Mythical Gold Jackets, NFT Loyalty Programs, Klaviyo Updates & More

Last Updated:  
June 6, 2023

👋Hello beautiful Whale Mailer.

Today’s issue is a banger. First, we have our State of the Whale and a new pod with the man, the myth, the legend: Nick Shackelford.

He drops so much heat on the pod. Truly a must listen!

Moving on to the recommended readings, we have an insane essay on how lucrative engineering can be…Roblox is paying over a million dollars for their principal engineers. #ProperCheddar

Next, we have a super fun read on the boom and bust of the 49ers’ famous golden jackets. The story is absolutely bananas.

Speaking of bananas, we included a mind boggling thread on what metadata is being used, mined and how useless most of it is.

Rounding out the recommended readings, we have a sensational thread by Chris Mulkin (one of our favorite Canadians) on some ways you could leverage an NFT loyalty program. Love this out of the box thinking.

Would you all want a Triple Whale NFT Loyalty program 🤔

As always, we have our tip, tool and fact of the week.

Thanks again for being a Whale Mailer. Means a lot.

Have a whale of a day!



NFT Loyalty Programs Content

Triple Whale - eCommerce Operating System

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!  •  Share

🐫 GeekOut Dubai

NFT Loyalty Programs Content

Come Learn All the Things at GeekOut Dubai

Come learn all things DTC and network in the desert :)

The most valuable DTC In-Person event out there is hosting an amazing event in Dubai. The quality of attendees, content, facilities and service is second to none. #GeekoutFTW

And because we love you so much (plus you are a Whale Mailer) we got you all a little discount code.

🖥️ Sign up at

➡️ Use code TWHALEDUBAI15 for 15% off!

🐳 State of the Whale

NFT Loyalty Programs Content
🐳 State of the Whale - 006

🎙️You're Not Your ROAS

NFT Loyalty Programs Content

EP015 - Nick Shackelford on his Journey from the LA Galaxy to Building a DTC Empire

One of my favorite podcasts to date. I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human.  •  Share

🦻Audio Only Version -> Listen Here

👩🏻‍💻 What We Are Reading?

Why does Roblox pay $1.2 million to a single developer? by David Goudet

Why does Roblox pay $1.2 million to a single developer?. The End of Year Pay Report 2021 revealed the unbelievable salaries offered to developers.  •  Share

🎧 What We Are Listening To?

Stories Make Us Human: 8 Experts on the What, Why, and How of Storytelling - Yes, and Marketing

Listen to this episode from Yes, and Marketing on Spotify. Hear from Ross Simmonds, Kyle Shannon, Andy Raskin, Dave Gerhardt, David Cancel, Nick Dujnic, Kelli Kelley, and Walter Knapp on the role of storytelling in marketing and society.  •  Share

🤯 Fact of the Week

🧰 Tool of the Week

Not necessarily DTC, but I have been stuck in Columbus for a few days trying to get back to ATX. So flight tracking has been top of mind 🤣.

🦸🏼‍♀️ Tip of the Week

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