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👋 Hello beautiful Whale Mailers.
It’s Thursday, so you know we are bringing the heat.
Starting off, a fun little teaser of what’s to come; the activity feed has been quietly rolled out. Still in its infancy, but still dope. When this thing is fully built out, you will have a complete chronology of every relevant biz and marketing event…legit.
Next, You’re Not Your ROAS is back baby! #dontcallitacomeback
Had a great chat with one of the best CRO peeps in the game. He brings empathy, understanding and a level of expertise around human behavior you rarely encounter. Super fun pod and incredible impressive person. TY for the chat Shaun!
Also check out oddit.co, best site audits in the game. Tell them Rabah sent you and get a little Triple Discount ;)
Ok, jumping into the recommended reading. We pull a #TBT on you and have the history of the #failwhale. I am weirdly fascinated of the idea of having a positive brand identify built around your product consistently falling over. Crazy interesting read. And probably something new for the kiddos…I am so old.
Next, we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. Then we get kind of nerdy with a financial thread on Thorne Healthtech’s S-1.
Closing out our recommended reading we have one of our favorites Barry Hott rant about CPMs and CPCs. It’s sensational.
As always, we close with our tip, tool and fact of the week. Don’t sleep on the tool this week. It’s a must have chrome extension for any Twitter Power Users. Our In-House Picasso, Zach turned me on to it. It’s dope.
Ok that’s all I got. Grab some Muddy Bites and enjoy the show :)
Srsly tho, they are incredible #TeamWhiteChoc.
Have a whale of a day!
Cheers,
R
Stop swimming through data and spend confidently with accurate attribution and Triple Whale, the central source of truth for your eCommerce store.
Activity Feed on Triple Whale
We are merging the change log and the activity feed. It’s super dope. This is like version .1. We will be adding Klaviyo, code changes to your site, other channels outside of Facebook.
The activity feed will be a central source of truth for all your marketing and business changes. You can even add custom events to track all the things. Stoked for this.
Reminder: it is still undergoing a ton of changes, so be gentle ;)
But mark my words, the activity feed will be game changing in its final form. #Rabahdamus
EP013 - Shaun Brandt with a Different Take on Conversion Rate Optimization
🦻Audio only version -> Listen Here
Shaun gives us a product designer’s perspective on CRO. After building up an extremely successful product design shop that spanned the globe from Paris to NYC to Miami; he pivoted into media buying and CRO.
He wanted to learn the biz fast, so he would pay $5k/mo contractors, even though the clients only paid $3k/mo.
His journey is incredible and once again, I am convinced every single Canadian is an incredible human. Super fun pod!
The Story of Twitter's Fail Whale
The illustration’s original title: “Lifting a Dreamer”
h/t Menachem Ani TY 🙌.
Listen to this episode from The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch on Spotify. Will Ahmed is the Founder and CEO @ Whoop, the company on a mission to unlock human performance with their wearable device that is your digital fitness and health coach.
Twemex is a browser extension for Twitter that guides you effortlessly to the best content.
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