🌐 Every Minute on the Internet, Shopify's Bet on the Future, Menu Optimization Tips & More

👋Whaaale, hello there…apologies for the Friday delivery.

Let’s get right to it.

Here’s what you can look forward to in today’s Whale Mail.

📖 What does it mean to “exit” your eComm biz? Is your store’s menu optimized? How do you know if investing in SEO is right for your business?

🎧 What Shopify’s principal engineer believes will be the future of commerce.

PLUS…

A tool to help boost your creativity when building your marketing calendar & a helpful Klaviyo tip that may boost your SMS sign ups.

But first, here’s what’s new at Triple Whale HQ.

Confidently know your Ad Profitability

Triple Pixel gives you more than just first/last-click attribution. Our server-side pixel tracks all your first-party data to help increase your ROI on ad spend.

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🙇‍♀️ Editor's Note

I AM SORRY😢

In previous the Whale Mail, I made an error in the headline. HIMS did in fact spend $28M in the quarter, but on 786K orders not $786K in revenue.

Nothing in the article was incorrect, but I apologize for the headline malfunction. I have no excuse other than blaming it on Barry Hott for sending me some delish Ranch Water.

Note to self: The 4% kick in the pants doesn’t equate to accurate headlines.

In summation, I will be switching back to my Liquid Death for my editing beve of choice. And hope you can find it in your heart of hearts to forgive this transgression. Tis the season, right ;)

Thank you again for all the support and understanding. #WhaleMail4Lyfe

Cheers,

R

🚀 New Product Updates

Trends Dashboard with Day, Week & Month

It’s ain’t much, but it’s honest work ;) We added breakdown by month, week and day in the trends and summary sections. We have so much epicness coming on the reporting/visualization front.

This is just a taste test…stay tuned.

🎙️You're Not Your ROAS

📺 EP009 - Jess Bachman talks NFT Marketing Campaigns, Agency Life & Bag Pipes

In this episode, Jess has us laughing all the way to the bank while stuffing our proverbial pockets with amazing strategy and tactical tidbits. From embroidering Nike stitches, to the father of the infographic and launching a successful agency. This one has it all!

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🦻 EP009 - Audio Only Version

If YouTubes ain’t your jam.

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👩🏻‍💻 What we are reading?

Patents vs Prizes - by Maxwell Tabarrok

Prizes also incentivize invention but in a simpler way. Instead of promising to enforce monopoly profits, prizes simply pay the inventor upfront.

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🎧 What we are listening to?

Dynamic Commerce w/ Shopify’s new “Hydrogen”

Listen to the folks from The Unofficial Shopify Podcast talk with Ilya Grigorik (Principal Engineer at Shopify) about the latest with Hydrogen, Shopify’s new React-based custom storefronts framework.

Is this the future of commerce or too advanced for the every-day store owner?

🤯 Fact of the Week

🧰 Tool of the Week

Milled: A search engine for email newsletters

When making my monthly marketing calendars, I often find myself on Milled.com or Really Good Emails to see what some of my favorite brands are doing.

If you’re not already using one of these tools, I hope this brings you creative inspiration and a deeper insight into what your competitors are doing.

🦸🏼‍♀️ Tip of the Week

The Operating System for Ecommerce

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!

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