🐳 100M Dollar Mistake, Counterintuitive Marketing Strategies, and More

👋 Hello beautiful Whale Mailer!

This edition of Whale Mail is coming to you from 30,000ft in the air on my flight back from hanging out with the Triple Whale squad in Israel.

First up is a podcast episode with none other than Eli Weiss, outlining why CX can’t be ignored, and how your brand can leverage it to scale in 2022.

Making up the recommended readings for the week, we have a fascinating breakdown of how a startup’s sole dependence on Facebook cost them over 100M dollars… a much needed reminder of the important of diversification.

Next, we have a deep dive into how TikTok took over the world.

And to round out our recommendations, we have a fantastic thread from Amanda Natividad on 8 counterintuitive marketing strategies that actually work.

Oh, and if you’re interested in getting started on TikTok ads (and learning how to scale them effectively) we found a resource that will be helpful.

Thanks so much for trusting us with space your inbox twice per week - we appreciate you :)

Cheers,

R

Triple Whale - eCommerce Operating System

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🎙️You're Not Your ROAS

EP 019 - Customer Experience Masterclass with Eli Weiss

Today we brought on none other than customer experience legend, Eli Weiss. Up until just a few days ago, Eli led CX efforts over at OLIPOP. Today we’re walking through why you can’t afford to ignore CX in 2022, and actionable ways to improve your brand’s CX. Be ready to take some notes…

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👩🏻‍💻 What We Are Reading?

How ByteDance Became the World’s Most Valuable Startup

Unpacking the massive success of the company that built TikTok, Toutiao, and Douyin…

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🎧 What We Are Listening To?

Bonus Episode: Solving the IOS 14 Attribution Problem Using Triple Whale

On this bonus episode on the Honest Ecommerce podcast, Chase Clymer talks about the attribution problem brought by IOS updates and he’s using Triple Whale to fix them… Ever wondering how Triple Whale can help your brand scale in a post iOS 15 world? Still on the fence? You’ll want to listen to this.

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🤯 Fact of the Week

Hopefully your buyer’s journey isn’t this long…

🧰 Tool of the Week

TikTok Ads Course: Grow Your Brand With TikTok Advertising

TikTok ads are the next big opportunity in ecom… but where do you start? Check out Savannah’s TikTok Ads Course for everything you need to know about getting started, and scaling TikTok ads successfully. Super valuable stuff.

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🦸🏼‍♀️ Tip of the Week