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👋 Hello my wonderful Whale Mailers! Today’s issue is stuffed full of awesomeness. First, we start with a new pod with Jason Wong.
He goes into a ton of tangible and actionable insights. Strong listen.
Next, we explore a masterclass in guerilla marketing by Poolsuite.
They leveraged their app release notes; a notoriously boring customer touchpoint aka bug fixes and stability updates, for positive publicity. Incredible! You da man Marty.
Moving on, we included one of our favorites essays from Packy McCormick called Crypto Bezos. Then we dive into the Metaverse.
Rounding out the reading section is a wonderful thread by James Clear on the Positive Thinking Principle. Super Legit.
As always, we close with our fact, tip, tool and question of the week.
Have a wonderful weekend and thanks for being a Whale Mailer!
Cheers,
R
Frequently Bought Together Dashboard
Frequently Bought Together is a great way to identify what products to upsell and bundle before BFCM. In a few clicks, you can see how each of your products combine for purchases to make more monies. What a time to be alive! Click here to access or Login to TW -> Analytics -> Frequently Bought Together.
📺 EP003: Jason Wong on Stages to Build A Profitable Business, Hot Pots, McLarens & More
In this episode Jason Wong, the international man of mystery and eye lash kingpin goes into the three stages of building a brand, talks about the intricacies…
Audio version link if YouTubes isn’t your jam.
Probably the best release notes you will ever see. Explicit language below, f bomb in the tweet, but it is an absolute ride.
**Side note: If you want a masterclass in branding, poolsuite.net and the app are incredible. Check it out!
Crypto Bezos - by Packy McCormick
While history isn’t a perfect guide to the future, it’s it’s helpful to remind ourselves that what once seemed laughably futuristic is now normal.
New trend report: Into the Metaverse
As more of our lives are spent online, it’s becoming harder and harder to distinguish “real” life from life lived digitally. “The smartphone is no longer just a device that we use,” says Daniel Miller, professor of anthropology at University College London. “It’s become the place where we live.“
www.wundermanthompson.com • Share
NDA Expired – let’s spill the beans on a weird startup – Terence Eden’s Blog
Digging through a box of files the other day, I discovered an old NDA that I’d signed. The company has long since dissolved, and the NDA expired a few years ago - so I reckon I’m in the clear to talk about this.
Annie Duke is a former professional poker player and the author of National Bestseller, “Thinking in Bets” & “How To Decide”.
**Side note: Thinking in Bets & How to Decide are fantastic reads.
Builder.io is a dope page builder for Shopify that I have been really happy with. It has a bunch of other cool features built in and makes testing super simple. Plus, it is super economical. Try it out.
Our co-founder Maxx has a hidden talent. Something that he has done for 12 years. What is it? First right answer gets a shot at some Triple Whale Swag! Submit your answer to @trytriplewhale.
Supercharge your growth with a purpose-built ecomOS for brands and agencies.
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