👋 Hello my wonderful Whale Mailers! Today’s issue is stuffed full of awesomeness. First, we start with a new pod with Jason Wong.
He goes into a ton of tangible and actionable insights. Strong listen.
Next, we explore a masterclass in guerilla marketing by Poolsuite.
They leveraged their app release notes; a notoriously boring customer touchpoint aka bug fixes and stability updates, for positive publicity. Incredible! You da man Marty.
Moving on, we included one of our favorites essays from Packy McCormick called Crypto Bezos. Then we dive into the Metaverse.
Rounding out the reading section is a wonderful thread by James Clear on the Positive Thinking Principle. Super Legit.
As always, we close with our fact, tip, tool and question of the week.
Have a wonderful weekend and thanks for being a Whale Mailer!
Frequently Bought Together Dashboard
Frequently Bought Together is a great way to identify what products to upsell and bundle before BFCM. In a few clicks, you can see how each of your products combine for purchases to make more monies. What a time to be alive! Click here to access or Login to TW -> Analytics -> Frequently Bought Together.
In this episode Jason Wong, the international man of mystery and eye lash kingpin goes into the three stages of building a brand, talks about the intricacies…
Audio version link if YouTubes isn’t your jam.
Probably the best release notes you will ever see. Explicit language below, f bomb in the tweet, but it is an absolute ride.
While history isn’t a perfect guide to the future, it’s it’s helpful to remind ourselves that what once seemed laughably futuristic is now normal.
As more of our lives are spent online, it’s becoming harder and harder to distinguish “real” life from life lived digitally. “The smartphone is no longer just a device that we use,” says Daniel Miller, professor of anthropology at University College London. “It’s become the place where we live.“
Digging through a box of files the other day, I discovered an old NDA that I’d signed. The company has long since dissolved, and the NDA expired a few years ago - so I reckon I’m in the clear to talk about this.
Annie Duke on Reversible vs Irreversible Decisions, How To Evaluate Risk, The Theory of Sunk Cost in Venture & How to Optimise Both the Discussion and Quality of Investment Decisions - The Twenty Minute VC
Annie Duke is a former professional poker player and the author of National Bestseller, “Thinking in Bets” & “How To Decide”.
Builder.io is a dope page builder for Shopify that I have been really happy with. It has a bunch of other cool features built in and makes testing super simple. Plus, it is super economical. Try it out.
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