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👟 AllBirds S-1, FB Automated Media Buying, Metaverse Explained & More

👟 AllBirds S-1, FB Automated Media Buying, Metaverse Explained & More

Last Updated:  
June 6, 2023

👋🏼 Hello beautiful Whale Mailers! It’s Thursday, so you know what time it is, Whale Mail!

We have a great one for you today. Starting off with a new product feature you all have been clamoring for; Frequently Bought Together. Leverage this data in creating bundles and optimal upsells; then print money.

Next we have a fascinating read from Benedict Evans on the blurring of retail & ecom (think Warby Parker, All Birds etc.) and the knock on effects to the business.

From that, we jump into the uber fascinating concept of the Metaverse.

We briefly touch on FB launching automated ad buying, dubbed “Ad Strategies”. It looks like a souped up version of Boosted Posts, nevertheless fascinating to see what FB is using resources on.

Then, we move on to a strong pod on the Substack Economy.

Finally, some conversion tips from our favorites over at @Oddit and a quick (but fun) walk through of the Allbirds S-1 (its a fancy document you have to submit before going public).

Small digression…if you want to read about one of the weirdest S-1’s ever submitted, check out this hilarious (but informative) article on WeWork’s S-1. Hope you all enjoy!

Have a whale of a day.



P.S. Don’t forget to answer the question of the week for a chance to win some Triple Whale Swag!

🐋 Triple Whale University

Sign up to learn all the skills needed to be a CMO. Best part is it’s free for all Triple Whale customers. We are taking pre-launch sign ups; register today.  •  Share

🚀 New Product Updates

👩🏻‍💻 What we are reading?

Retail, rent and things that don't scale — Benedict Evans

What happens when rent, returns and advertising blur into one? What would it mean to do ecommerce that doesn’t scale?  •  Share

The Metaverse Emerges - by David Hoffman - Bankless

How the metaverse acts as a bottom-up emergent structure for a new digital world  •  Share

Known as Oberhasli, the experience is designed as an interactive space featuring music, games and other interactive content designed by deadmau5

‘Oberhasli’ will debut on Manticore Games’ video game creation platform Oct. 14.  •  Share

Facebook Tests New Ad Automation Flows to Help Maximize Campaign Performance | Social Media Today

The new feature is called “Ad Strategies”.  •  Share

🎧 What we are listening to?

Linda Lebrun — The Substack Economy

In the pod they go into writing and earning on Substack, going from ‘Platform owning people’ to ‘People owning platforms’. The end state of publishing. Tips for new writers. Getting good at cold outreach And a LOT more!  •  Share

🤯 Fact of the Week

Allbirds S-1 dropped (precursor to going public) and there is some interesting stuff in there. David and Daniel do an awesome job of pulling out some of the best nuggets.

**Side note: Allbirds defines CAC (customer acquisition cost) in a weird way. It isn’t all the new customers, it’s all the customers. Normally, CAC is calculated by the amount of “new” customers you acquire. What Allbirds is defining is not CAC or order acquisition cost (OAC). If you want to go down a rabbit hole - See this thread.

**Side note: Link to Allbirds’  S-1

🧰 Tool of the Week

I live in Notion. I love Notion. It has been one of biggest game changers not only for my business, but my life. Highly recommend.

Just getting into Notion? Check out Marie Poulin. She is the Notion Queen. Or just search the YouTubes. Tons of tutorials out there.

**Side Note: If you have Notion, you can duplicate this LTV, Product, & Sales Cycle report. Just fill in the blanks & you are done!

Download Notion - It's Free & Amazing

A new tool that blends your everyday work apps into one. It’s the all-in-one workspace for you and your team.  •  Share

🦸🏼‍♀️ Tip of the Week

🤔 Question of the Week

If you could bring one thing back to the Middle Ages, what would it be?

Only restrictions are you have to be able to carry it and you can only bring one. Tweet your answer to @TryTripleWhale for a chance at snagging some Triple Swag.

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The Tool of Choice for the Fastest Growing Brands

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