👋🏼 Hello beautiful Whale Mailers! It’s Thursday, so you know what time it is, Whale Mail!
We have a great one for you today. Starting off with a new product feature you all have been clamoring for; Frequently Bought Together. Leverage this data in creating bundles and optimal upsells; then print money.
Next we have a fascinating read from Benedict Evans on the blurring of retail & ecom (think Warby Parker, All Birds etc.) and the knock on effects to the business.
From that, we jump into the uber fascinating concept of the Metaverse.
We briefly touch on FB launching automated ad buying, dubbed “Ad Strategies”. It looks like a souped up version of Boosted Posts, nevertheless fascinating to see what FB is using resources on.
Then, we move on to a strong pod on the Substack Economy.
Finally, some conversion tips from our favorites over at @Oddit and a quick (but fun) walk through of the Allbirds S-1 (its a fancy document you have to submit before going public).
Small digression…if you want to read about one of the weirdest S-1’s ever submitted, check out this hilarious (but informative) article on WeWork’s S-1. Hope you all enjoy!
Have a whale of a day.
P.S. Don’t forget to answer the question of the week for a chance to win some Triple Whale Swag!
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What happens when rent, returns and advertising blur into one? What would it mean to do ecommerce that doesn’t scale?
How the metaverse acts as a bottom-up emergent structure for a new digital world
‘Oberhasli’ will debut on Manticore Games’ video game creation platform Oct. 14.
The new feature is called “Ad Strategies”.
In the pod they go into writing and earning on Substack, going from ‘Platform owning people’ to ‘People owning platforms’. The end state of publishing. Tips for new writers. Getting good at cold outreach And a LOT more!
**Side note: Allbirds defines CAC (customer acquisition cost) in a weird way. It isn’t all the new customers, it’s all the customers. Normally, CAC is calculated by the amount of “new” customers you acquire. What Allbirds is defining is not CAC or order acquisition cost (OAC). If you want to go down a rabbit hole - See this thread.
**Side note: Link to Allbirds’ S-1
I live in Notion. I love Notion. It has been one of biggest game changers not only for my business, but my life. Highly recommend.
Just getting into Notion? Check out Marie Poulin. She is the Notion Queen. Or just search the YouTubes. Tons of tutorials out there.
**Side Note: If you have Notion, you can duplicate this LTV, Product, & Sales Cycle report. Just fill in the blanks & you are done!
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