👋 Happy Thursday my wonderful Whale Mailers!
Can you believe this is our 16 issue?! And boy are we bringing the heat this week. First, we added Shopify ROAS to our Attribution Dashboard. Now you can see FB ROAS, GA ROAS, Shopify ROAS all side by side (along with a bunch of other soft metrics). Super kewl!
Next, we dropped a sublime pod with the Queen of #MarketingTwitter, Christina Garnett. She goes into all the strategies and tactics she uses as the Head of Community and Advocacy at HubSpot, plus she has A LOT to say about Marvel v DC.
Moving into our reading section, there is wonderful thread on how lucrative Credit Card review sites can be (upwards of 100mm a year!??).
We have a fairly technical, but amazing article by CloudFlare on why FB broke. A sensational thread on Behavioral Psychology. Finally, closing with an interesting article on Marketing Mix Modeling (MMM).
In our listening to section, we have a strong pod from Shopify Plus with the CEO of Casper, Philip Krim. They chat all things DTC and brand building. Fantastic listen.
As always, we have our fact, tip, tool and question of the week.
Thanks for subscribing. Have a whale of a day!
P.S. If you have any feedback on Whale Mail tweet at @TryTripleWhale or email me at [email protected]
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New FB/GA/Shopify Attribution Dashboard
Triple Whale UpdateFB/GA attribution screen 2.0 is here! You can now see ROAS reported by FB, GA, and Shopify all in one simple dashboard. You can even see data at the ad set and ad level!
Want an invite to Triple Whale to start using the dashboard?
DM us on Twitter @TryTripleWhale. #UTMsForTheWin
**Side note: For the dashboard to operate optimally you must adhere to the following UTM Schema:
If you have any issues setting it up. Just ping us on the site, we’ll get everything hooked up for you :)
📺 EP004: Christina Garnett on Community Building, NASA Social, DC v Marvel & More
We were joined by the Queen of Marketing Twitter, Christina Garnett. She explains all the systems, strategies and tactics she uses to build vibrant and engaged communities.
🦻Audio Version: EP004: Christina Garnett on Community Building, NASA Social, DC v Marvel & More
If the YouTubes isn’t your jam.
Understanding How Facebook Disappeared from the Internet
“Facebook can’t be down, can it?”, we thought, for a second.
Geo Level Models - Saxifrage Blog
How do you know if you have enough data for an MMM? What do you do if you don’t? Geo-level models are a great way to increase the certainty in your model, by introducing variance so you get to the truth of channels actually drove performance.
Philip Krim on the Best PR Strategies, and the Right Hires, to Build a DTC Brand
Listen to this episode from In Conversation with Shopify Plus on Spotify. Philip Krim, the co-founder and CEO of Casper, discusses navigating very tricky inventory management challenges, the exact PR and marketing strategies his company used to great success in its earliest days, and the blueprint for how Casper plans to become the number one brand consumers turn to when they think of sleep.
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