🤯 Elon Buys Twitter, Important Performance Max News, and More

👋 Hello beautiful Whale Mailer!

This Thursday round-up is filled with helpful marketing resources, as expected:

First up is a podcast episode with Taylor Lagace.

Starting (or leveling up) your influencer marketing efforts? You’ll love this episode.

And no, you don’t need to work with massive influencers to succeed here.

Now, for our recommended readings. First up, a fantastic breakdown of the wild takeover Elon Musk pulled on Twitter this past week.

Next, we have a deep dive by AdsLiason on some new Performance Max updates that ecom marketers should know about.

And to round out the readings, we have an entertaining and informative thread by the Wolf of Franchises (great name btw) on the history of Chuck E. Cheese. Super interesting stuff.

Thanks so much for allowing us into this space in your inbox twice per week - much appreciated :)

Cheers,

R

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🐳 State of the Whale

Rabah sits down with AJ and Maxx to discuss everything new happening at Triple Whale… always a good time :)

🎙️You're Not Your ROAS

EP 027 - Taylor Lagace on Turning Your TikTok Influencer Content Into High-Performing Ads

In this episode of You’re Not Your ROAS, Rabah sits down with Taylor Lagace to go over the incredible power of TikTok and influencer generated content.

We also address some common errors brands make when approach influencer seeding.

Massive value in this one - enjoy!

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👩🏻‍💻 What We Are Reading?

🎧 What We Are Listening To?

Ep 194: Building a 7-Figure Business in Sub-Two Years with Peachy Shapewear's Corey Nicholson

Corey is a 20 year-old marketing phenom who’s scaled a 7 figure business in less than 2 years. This pod from DTC Newsletter dives into how he made that happen using TikTok. Great listen.

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🤯 Fact of the Week

🧰 Tool of the Week

Jasper - #1 AI Writing Assistant

Cool AI copywriting tool we found… probably won’t replace a real writer, but crazy to see what the robots can do 👀

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🦸🏼‍♀️ Tip of the Week