👋 Hello beautiful Whale Mailer!
Wrapping up my week in Toronto for Shopify Unite.
And back home in ATX the team announced our next (amazing) event: Creatapalooza.
If you're around ATX on Nov 2-3 (or want to fly in), join us for the best creative marketing event of the year. Early bird pricing still live here btw.
Going to be proper heat 🔥
Now, let's get into today’s roundup…
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We're here to give it to you straight.
So many brands use channel-specific results or campaign ROAS to drive major marketing decisions - especially when it comes to budgeting for spend.
In this chat, we'll cover why brands should explore beyond the world of micro marketing measurements, and look holistically at how various marketing efforts return on investments.
We’ll highlight case studies, dig deep into actionable and tangible strategies, and explore how to view the overall customer journey to make the best decisions for your business.
Today Rabah sits down with Drew Fallon, COO of Mad Rabbit Tattoo.
Topics covered include:
- Why ecom operators NEED an understanding of finance (it kills businesses)
- DTC is dead? Why brands should get into retail
- Amazon as a channel for ecom brands
Absolute heater. Drew is a legend.
> You can listen to this episode here
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