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🥸 Customer-First Data, BFCM Summit, Chaos in the Chess Community, Chase Dimond Pod & More
Last Updated:  
November 3, 2022

🥸 Customer-First Data, BFCM Summit, Chaos in the Chess Community, Chase Dimond Pod & More

👋 What’s up beautiful Whale Mailers! We have a doozy for you all today. We start off with Chase Dimond crushing it on You’re Not Your ROAS.

Chase’s drops his 0-500k email subscriber playbook, talks about running a viral dating site, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.

Next, we get into Customer-First Data with an article by Klaviyo CMO, Kady Srinivasan. Then, a fascinating read about chess and how it is more desirable to watch amateurs over grand masters.

I can’t think of any other sport with a preference inversion like this.

It’s like the movie Dodgeball, but with chess. Crazy interesting.

Finally, we round out the reading section with some epic Twitter threads; and close with our tip, tool, fact and question of the week.

Have a whale of a day everyone!

Cheers,

R

The Black Friday Summit

Join 50+ World-Class Freelance DTC Marketers As They Share Their Best Kept Black Friday Secrets

www.blackfridaysummit.com  •  Share

Maxx along with a bunch of other hitters will be presenting at BCFM summit. Sign up if want to print mo monies!

🚀 New Product Updates

New Snapchat Dashboard

New Snapchat Dashboard

Just some quick product updates. We added a new Snapchat dashboard in Triple Whale. Very nice! And as we mentioned on Tuesday, we launched a one click Slack Integration for reporting.

🎙️You're Not Your ROAS

EP002: Chase Dimond on iOS 15 Email Impacts, Starting a Viral Dating Site, BFCM Tips & More

EP002: Chase Dimond on iOS 15 Email Impacts, Starting a Viral Dating Site, BFCM Tips & More

🦻Audio Version: You're Not Your ROAS by Triple Whale

Listen to You’re Not Your ROAS by Triple Whale on Spotify. Join us in exploring the deep ocean of Marketing, Ecom, DTC and strategies to make you more money.

open.spotify.com  •  Share

👩🏻‍💻 What we are reading?

A CMO’s advice: You won’t miss third-party data once you start collecting Customer-First Data™

Klaviyo CMO, Kady Srinivasan offers advice for third party data: it is dead. Digital experiences should be personalized to scale with Customer-First Data™.

www.klaviyo.com  •  Share

PogChamps 4 and the fight for the future of chess

Chess is being reinvented by Twitch streamers and celebrities, who prefer new formats such as PogChamps 4 to stuffy tradition

www.wired.co.uk  •  Share

How Klaviyo Users Can Prepare For Apple iOS 15

Find out how Apple iOS 15 will affect your Klaviyo account, how Klaviyo is responding, and what you can do.

www.klaviyo.com  •  Share

**Side note: FBA -> Fulfillment by Amazon

🎧 What we are listening to?

146: Bob Moesta - The Critical Path

Listen to this episode from The Critical Path on Spotify. Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase.

open.spotify.com  •  Share

🤯 Fact of the Week

Whole thread is mind blowing…click here.

🧰 Tool of the Week

Kno Surveys & Attribution | Shopify App

Powerful surveys in minutes. Deploy post-purchase or by email.

apps.shopify.com  •  Share

🦸🏼‍♀️ Tip of the Week

I had been pretty resistant to using the name templates in Ads Manager, but I am slowly coming around. Not for everyone, but it’s actually been worth it for me (so far). Try it out, see what you think!

Create a Name Template in Ads Manager

To use a name template in your campaign, ad set or ad, you need to first create the template in ad acct settings or in the ad creation & editing pane.

www.facebook.com  •  Share

🤔 Question of the Week

Two boxers are in a match scheduled for 12 rounds. (Pure boxing only - no kicking, UFC takedowns, or anything else). One of the boxers gets knocked out after only six rounds, yet no man throws a punch. How is this possible?

Ping us on Twitter @trytriplewhale with your answer. First right answer gets some Triple Swag!

🐳 Triple Whale - Tool Used by The Fastest Growing Brands. Request Access.

🐳 Triple Whale - Tool Used by The Fastest Growing Brands. Request Access.

One login. One Dashboard. All the Metrics. Plus a Mobile app!

About the Author

Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

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