👇 A simple trick to get <$1 CPMs on TikTok?

👋 Hello beautiful Whale Mailer!

What a week!

Just wrapped up the Blue Whale Group for Triple Whale customers doing $5M+ in revenue here in Austin, TX 🐳

Such a great time (more events coming soon btw... stay tuned)

Now, for today’s roundup…

First up is a podcast episode with Tim Masek.

Tim is the founder of 1-800-D2C, an awesome resource for brands to learn about tech for DTC as well as DTC insights/trends.

Great episode.

On to the recommended readings...

First up, a fascinating breakdown on how Meta killed its own moat.

Then we have a thread by Alex Lieberman on how he grew his TikTok show from 0-84,000 followers in 90 days.

If you're trying to unlock TikTok organic, this is a must read.

And to round out the readings, we have a deep dive by Olly Hudson on how he's using cost-cap walk downs to get <$1 CPMs on TikTok ads.

Lot’s a valuable insights there.

As always, we appreciate you letting us into your inbox on this fine Thursday evening!

We appreciate you.

Cheers,

R

PS - in case you missed it, we just dropped a new feature, Creative Report Cards. You can sign up here.

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🚀 New Product Updates

New integration alert!!

Happy to announce that SMS platform, Postscript, now integrates with Triple Whale.

Here's the full announcement! 👇 

🎙️You're Not Your ROAS

Today Rabah sits down with Tim Masek - founder of 1-800-D2C, an awesome resource for brands to learn about tech for DTC as well as DTC insights/trends.

On this episode, Rabah and Tim break down tactical advice for early-stage DTC (D2C?! how do you spell it 🤣) brands, trends Tim is seeing in the DTC world, and more.

>The audio version of the show is right here

👩🏻‍💻 What We Are Reading?

1) How Facebook ($META) killed its moat

2) TikTok Organic Playbook for founder (0-84K in 90 days) 👇

3) Using Cost Cap Walk-downs to get <$1 CPMS on TikTok 📈

🎧 What We Are Listening To?

🤯 Fact of the Week

🧰 Tool of the Week

Stable Diffusion is revolutionizing the way customers are going to shop, using voice UI, AI Art, AR previews!

They even let you purchase right there on the spot

Check out their mind-blowing video - here

🦸🏼‍♀️ Tip of the Week