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👋Hello beautiful Whale Mailers.
Today’s Whale Mail has a little bit of everything for everybody.
First, we jump in with a super straight forward use case of leveraging LTV Cohorts to assess your acquisition intensity. Super slick high level stuff.
After that, we have a wonderful episode of You’re Not Your ROAS with Adrienne Barnes. We dive into all things marketing, motherhood and Best Buyer Personas.
What an incredible woman and fellow Texan!
Next, we have a reading section jammed with essays and threads that will work that grey matter. Starting off with an essay on hiring and scaling people by Pedro Franceschi.
After that, we jump into another fabulous essay by Michael Lorenzos about the false dichotomy between Brand and Performance.
Strong read.
Now we move into an epic thread from the man with the plan over at Obvi, Ash Melwani. He goes through the techniques and strategies he used to bump his AOV +12%. Very nice!
Then we move onto a thread on the Lindy Effect, which if you are familiar with any of Nassim Nicholas Taleb’s work, you know how impactful the framework can be.
Finally, we close with a wild story about someone creating a song from a TikTok comment and then blowing up on Spotify.
Wild times we live in.
Speaking of wild times, we dropped in a Mr. Beast documentary in place of our podcast rec this week. It’s incredible and he is arguably one of the best marketers in practice today. Totes worth the ~2hrs.
As always, we have our fact, tip & tool of the week.
Thanks for being so awesome.
Have a whale of a day!
Cheers,
R
Triple Pixel - Step Into the Future of Attribution
Stop swimming through data and spend confidently with accurate attribution and Triple Whale, the central source of truth for your eCommerce store.
EP011 - Adrienne Barnes on Best Buyer Personas, Marketing & Motherhood
Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more.
🦻EP011 - Audio Only Version
What I Learned About People that Scale by Pedro Franceschi
Is this person going to scale? If you work at a startup, you’ve certainly heard this question before. The conventional wisdom says that during periods of hypergrowth, a company will outgrow anyone…
Brand vs Performance: Let’s End this False Dichotomy
Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments. Recently, the prevailing sentiment has been anti-performance.
Different than our pod recommendations, but variety is the spice of life :)
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