# Ads Benchmarks: The Missing Layer in Ecommerce Performance

> Want to see how your ad performance stacks up with your peers (or even better — your competitors)?

**Author:** Indera Sahadeo  
**Published:** 2026-06-23  
**Category:** News  
**Source:** https://www.triplewhale.com/blog/ads-benchmarks

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You open your attribution dashboard and see a 3.2x ROAS. Strong — but is it actually good for a brand like yours? A 3x ROAS can be top-tier in one category and below average in another.

Without context, performance data is hard to act on. Ads Benchmarks gives you that context — right inside Triple Whale Attribution.

## **What is Ads Benchmarks?**

Ads Benchmarks is a new feature inside Triple Whale Attribution that compares your channel performance against a dynamic peer group of ecommerce brands that operate like yours — not generic industry averages.

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It surfaces real-time benchmarks directly in your Attribution page across the metrics that shape spend decisions, such as:

- Blended ROAS

- Blended CPA

- CPM

- Average CTR

- New Customer %

- AOV

For each metric, you can see whether you're in the top 25%, at median, or in the bottom 25% for your peer group — across Meta, Google, TikTok, and more.

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**Jump in now to see how you stack up** [Show Me](https://app.triplewhale.com/dashboards/attribution/all/all)

## **Built on real ecommerce data**

This only works because of the scale and structure behind Triple Whale’s data.

**60,000 brands worth of data**

Every benchmark is an anonymized, cross-brand median computed from a dataset of 60,000+ ecommerce brands connected to Triple Whale.

The raw data is structured at a granular level — one row per shop, per day, per channel — which allows us to normalize performance across channels and time, then group brands into cohorts.

> Psst: We think you'd like the [2026 Health & Beauty Benchmarks Report](https://www.triplewhale.com/reports-guides/health-beauty-benchmark-report-2026)

**Matched to brands like yours**

Brands are matched using signals like industry, revenue band, AOV, and ad channel mix. All monetary values are normalized to USD before aggregation so comparisons hold across markets.

**Medians, not averages**

Ecommerce performance is highly skewed. A small number of extreme performers can distort averages and create misleading "typical" benchmarks.

The median reflects the actual middle of the market — half of similar brands perform above it, half below. Percentile bands let you see the full distribution, not just a single point of comparison.

**Privacy at every layer**

No individual store or brand is ever exposed. Only aggregated, cohort-level statistics are surfaced. A strict minimum cohort size is applied before any benchmark appears. If a cohort is too small, it rolls up to a broader group rather than risk surfacing identifiable data.

## **What can I see with Ad Benchmarks?**

Attribution tells you what happened. Benchmarks tell you how it compares. Here's what that looks like in practice:

**See where you rank**

For every key metric — Blended ROAS, CPA, CPM, CTR, New Customer %, and AOV — you'll see a direct % number that showcases where you stack up within your peer group. Not a vague "industry average."

**Compare across channels**

Benchmarks surface across Meta, Google, TikTok, and more — so you can spot where you're outperforming on one channel and underperforming on another, and prioritize accordingly.

**Know what deserves attention**

When a metric dips, it's not always a problem. Benchmarks give you the context to tell the difference between a real gap and normal variance for brands like yours.

**Stop second-guessing**

Ads Benchmarks helps answer the questions that shape spend decisions, like:

- Is our ROAS actually strong for a brand like ours?

- Are our CPMs or CTRs competitive by channel?

- Are we outperforming brands with similar products, scale, and channel mix?

- Where are we leading, and where are we falling behind?

- Which metrics deserve a closer look before we scale, hold, or optimize?

## ‍**How to Get Started**

**Already a Triple Whale customer on the Automate plan?**


Ads Benchmarks is available now, directly inside your Attribution page. Head to your [attribution dashboard](https://app.triplewhale.com/dashboards/attribution/all/all) to explore your benchmarks.

**On a Foundation or legacy plan?**

Ads Benchmarks is available on the Automate plan. Talk to your CSM to learn how to unlock it.

**Not a Triple Whale customer yet?**

Start with the free tool. Enter your industry, revenue range, and AOV to get an instant performance baseline against your industry peers — no account required.

> [Try the free Benchmark Tool today](https://benchmark.triplewhale.com/)

**Not yet a Triple Whale customer?** [Book a Demo](https://www.triplewhale.com/bookdemo)