👋 Hello beautiful Whale Mailer!
Exciting week at the TW HQ - our newest product feature was just announced, and the hype is real (more below) 🔥
This Thursday round-up is packed with helpful marketing resources, per usual:
First up is a podcast episode with Ben Parr, co-founder and President of Octane AI.
We dive into the future of ecommerce, AI, and the current economic situation. All crucial for you to know about as an ecom operator.
Now, for our recommended readings. First up, a deep dive by Jess at FireTeam into a life-changing Google Drive hack that will level up the way your team organizes creative.
Next, we have a deep dive by our friends at Common Thread Collective on MER and how to hold every ad dollar accountable for profit.
And to round out the readings, we have thread by our very own Alexa Kilroy on how to unlock better performing ad creatives.
Thanks so much for gifting us with this precious real estate in your inbox.
It’s an honor we don’t take lightly.
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EP 31 - Ben Parr on Building Octane AI and How AI Will Change Ecom - You're Not Your ROAS by Triple Whale | Podcast on Spotify
Ben Parr is the co-founder and President of Octane AI. He also happens to be one of the brightest minds in ecom.
When Ben talks, we listen.
And today Rabah sits down with him to dive into his journey, building the Octane AI zero-party data platform, and what the future looks like for ecommerce brands.
If you’re an ecom founder, marketer, or agency owner… this is required listening. Enjoy :)
Marketing Efficiency Ratio (MER) & Ecommerce: How to Hold Every Ad Dollar Accountable for Profit
How do you hold every ad dollar accountable for profit? In ecommerce, you use MER and aMER. Grab the Marginal ROAS calculator to find yours.
Ep 202: 5x Your Revenue with a Facebook Group, 40 new creatives a week, and an app with Ash Melwani from Obvi Collagen. - DTC Podcast | Podcast on Spotify
A familiar face was featured in the stellar DTC Podcast.
Ash dives into how Obvi used the power of Facebook groups to 5X their revenue (insane!!).
Loved listening to this one.
PS - new Adspend episode drops Monday ;)
The Creative Operations system for Marketers | Air
Centralize your team’s content in workspace that’s organized, searchable, versioned, and easy to share.
We used Air to organize our own creative assets.
Plus, they post bangers on Twitter :)
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