👩🏻‍🎨 Ad Creative Analysis Playbook, Klaviyo's Crazy New Partnership, and More

👋 Hello beautiful Whale Mailer!

Hope your August is off to a fantastic start!

We’re working on so many cool things right now, one of which will be revealed in the next week. Stay tuned 👀

Now, for today’s roundup…

First up is a podcast episode with Noah from Social Snowball.

We dive into how you can combat rising CAC with proper affiliate marketing strategy - Noah is amazing at this.

Now, for our recommended readings.

First up, a great twitter thread on from Ash Melwani on how he uses our Creative Cockpit to make creative analysis easy!

No more hours spent in a spreadsheet trying to decipher terrible in-platform advertising data 😉

Then we have a brilliant breakdown of 5 marketing lessons week can learn from Shopify. Super thought provoking.

Every ecom operator needs to be well versed in this. Especially now.

And to round out the readings, we have a deep dive into Klaviyo’s new strategic partnership with… Shopify 🤯

$100M. Proper guap.

As always, we appreciate you letting us into your inbox on this fine Thursday evening!

We appreciate you.

Cheers,

R

🤝 Partner With Us

Triple Whale - eCommerce Operating System

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!

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🚀 New Product Updates

New summary page, who dis? 🥵

🎙️You're Not Your ROAS

EP 41 Noah Tucker on How To Combat Rising CAC Affiliate Marketing - You're Not Your ROAS by Triple Whale | Podcast on Spotify

Rising CAC? You’re not alone, and you’ll want to listen to this episode with Noah Tucker.

Noah is founder of Social Snowball, an affiliate & referral marketing platform for eCommerce brands.

Noah and Rabah walk through what an effective affiliate program for ecom looks like (get your notebook out to write this down).

Incredibly valuable episode!

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👩🏻‍💻 What We Are Reading?

5 Interesting Learnings from Shopify at $5 Billion in ARR | SaaStr

Few SaaS leaders have gone through more post-pandemic change than Shopify and Zoom.  Zoom came out of 2020-2021 with SMBs no longer growing, but a huge

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Shopify makes $100M strategic investment in marketing automation startup Klaviyo – TechCrunch

Shopify has pledged $100 million as part of a strategic investment in Klaviyo, a marketing automation startup, according to documents filed with the SEC.

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🎧 What We Are Listening To?

S1 E3 - How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About Prime - Limited Supply | Podcast on Spotify

Listen to this episode from Limited Supply on Spotify. How do you choose the right credit card for your business?

Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC. Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards.

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🤯 Fact of the Week

🧰 Tool of the Week

Build component driven UIs faster

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🦸🏼‍♀️ Tip of the Week