The State of DTC Advertising in 2022

We analyzed $530M in ad spend across 5,000+ e-commerce stores. Here are 8 trends defining DTC this year.

Centralize your entire eCommerce stack
into a single platform.

In the State of DTC Advertising 2022, you'll learn:

Which platforms DTC advertisers are flocking to this year.

Average spend on TikTok, and average Facebook CPM by revenue cohort.

Average AOV and MER by category, and how those metrics correlate to revenue.

Much, much more.

The State of DTC Advertising in 2022

We analyzed $530M in ad spend across 5,000+ e-commerce stores. Here are 8 trends defining DTC this year.

In the State of DTC Advertising 2022, you'll learn:

Which platforms DTC advertisers are flocking to this year.

Average spend on TikTok, and average Facebook CPM by revenue cohort.

Average AOV and MER by category, and how those metrics correlate to revenue.

Much, much more.

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Before ...

Shopify

Ads Manager

Klaviyo

TikTok

Bliss

Triple Whale