Cody Plofker

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😳 CX Is The New Brand Marketing... Is Brand Marketing Dead?

There’s a huge reckoning happening in DTC and the lines between brand and performance marketing are becoming blurred. In the this article we'll get into why I think CX is the new brand marketing for up and coming DTC companies.

Feb 22, 2022

🎯 My Exact FB Ads Strategy For 2022

Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.

Jan 25, 2022

🎰 How I Plan To Double Our Business In 2022

In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.

Dec 21, 2021

14 Important Ecommerce Metrics to Track

It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.

Jun 17, 2022

TikTok Ads vs. Facebook Ads in 2023

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.

May 22, 2022

Here's Why Performance Marketing Is Dead (And Brand Marketing Isn't)

In this post, Cody Plofker lays out an incredible breakdown of how performance marketing and brand marketing are evolving in the near future.

May 12, 2022

Cody Plofker on Managing an 8 Figure A Year Brand

Cody Plofker the Head of Marketing at Jones Road stops by to share his journey from S & C coach to media buying savant. He articulates some macro takeaways on how he structures budget and pontificates on the epicness of jet skiing. The force is strong with this one... *Editor's note: I forget to switch my headphones. There is a little echo in the first couple mins that goes away. Sowwwwy. Won't happen again :) #ROAS