How Brick Social Uses Triple Whale to Skyrocket Client Growth, Maximize Client Retention, & Save 20+ Hours Per Week
Learn how Brick used Triple Whale to profitably scale their clients' campaigns while improving communication, trust, and retention.
THE RESULTS
TOBY WALLER
Managing Partner, Brick Social
"Triple Whale makes our job easier. The clarity of data informs our decision making, and it's easier for our clients to view data than on the ad management platforms. It's helped us deliver a holistic approach to growth."
Overview
Brick Social is a performance marketing agency deeply proud of their relationships with clients and impressive retention numbers. But after on-platform ad reporting data became unreliable, the team was at risk of losing even their longest-term partners. Seeking a solution for data accuracy, the team implemented Triple Whale across their client portfolio - and were delighted not only with the data clarity, but the time savings and improved client relationships that came along with it.
Challenge
Many of Brick Social's clients spend heavily on Facebook advertising to generate sales. After Apple's iOS14 update, conflicting platform data stunted the team's ability to scale advertising spend confidently, and damaged client trust. The temporary solution was to manually pull data and create time-intensive reports - but this drained valuable strategy time from the team. Ultimately, the lack of clarity in business performance made it deeply challenging to drive and track progress towards client KPI's.
Solution
Implementing Triple Whale's first-party pixel restored attribution clarity, providing the Brick team & their clients data they could trust. The Summary Page aggregated and segmented performance data, eliminating the team's need for tedious manual reporting. Finally, the mobile app vastly improved transparency for clients, eliminating the confusion and friction that once existed when clients were in the dark.
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Results
By leveraging Triple Whale data, Brick Social profitably scaled one client's ad spend - an apparel brand - by +567% on Facebook, and +471% on Google. The boost in advertising brought massive business growth, achieving +454% increase in year over year revenue, and a +272% rise in year over year net profit.
Adopting Triple Whale across their client portfolio has saved the Brick team over 20 hours per week previously dedicated to data collection, calculation, & reporting. The team also finds that Triple Whale has improved client retention and trust by making performance data highly accessible for clients, especially via the mobile app
