How ATTN Partnered with Triple Whale to Scale Bones Coffee Company's Youtube Campaigns +960%
Learn how ATTN formed a strategic partnership with Triple Whale, leading to massive growth and improved client relationships.
Co-Founder & Partner, ATTN
"Triple Whale tells the story of the data across multiple sources in a way that is accessible and digestible, and presents a holistic solution for the issues that we confront as a performance marketing agency."
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ATTN Agency & Bones Coffee Company
After iOS14.5 updates caused on-platform reporting to go haywire, the ATTN team knew they needed to find a trustworthy data source for performance marketing clients. Duplicated conversions plagued Google Analytics, performance was slipping, and clients started worrying about the future of their businesses. ATTN partnered with Triple Whale in 2022 to unlock data clarity - and they've since built strategic systems around pixel-provided data insights, establishing Triple Whale as a central part of the agency's tech stack.
Starting in 2022, in-platform performance marketing reporting became unreliable. Without accurate data, performance slipped, client frustration skyrocketed, and ATTN felt the strain on their agency. The team attempted to review performance using Google Analytics, but found that conversions were duplicated, and the data didn't match up with the actual sales processing in client Shopify accounts.
Implementing the Triple Pixel for client brands restored attribution clarity, giving ATTN and their brands trustworthy performance data. Using the Summary page, clients could access the real-time insights necessary to restore trust and improve campaign scaling. Finally, ATTN implemented the Fairing post-purchase survey integration to further validate attribution data with customer survey responses.
During Q2 of 2022, Bones Coffee Company, a DTC coffee brand, came to the ATTN team with the goal of scaling their brand via YouTube advertising campaigns. By leveraging Triple Whale data, the team's strategy, and Fairing's post-purchase survey data, ATTN profitably scaled Bones Coffee's YouTube daily adspend by +960% within 45 days.
After scaling YouTube, the brand continued to soar - boasting a +701% growth in net profit from 2021 to 2022, and a decrease of 84% in blended CPA year over year.