Join us at The Whalies • April 10th
Get Your Ticket

ATTN Agency Scales Bones Coffee Company’s Youtube Campaigns +960% with Triple Whale

Customer:
ATTN Agency & Bones Coffee Company
Industry:
Agency, Food & Beverage
Features:
Triple Pixel, Summary Page
960%
Growth in YouTube daily ad spend, in just 45 days
592%
Growth in YoYShopify sales
701%
Growth in YoY net profit

ATTN is a creative-lead growth and performance marketing agency for digitally native clients. Leveraging a holistic marketing approach, ATTN leads with creativity and builds structured multi-channel strategies to drive powerful results for their brands. One of their clients is Bones Coffee Company, a small-batch coffee purveyor that specializes in shipping the fresh roasted coffee directly to customers’ doors. 

How Triple Whale Enabled ATTN to Combat Dwindling Performance and Improve Client Relationships

Challenges

After the iOS 14.5 update, ATTN's on-platform advertising data became unreliable.This affected their ability to analyze the data, make smart bets, and ultimately obscured their true understanding of their clients' performance. The team tried using a variety of different tools to find a solution, but none of them restored their confidence in the data. Even their strongest performance marketers were at a loss, battling duplicated conversions, poor channel attribution, and numbers that just didn’t add up. 

It wasn’t the team’s fault - they were lacking the data clarity necessary to make informed decisions. As performance dipped, client frustration and confusion quickly escalated.

Solution

ATTN implemented the Triple Pixel, which restored attribution clarity, giving the agency and their clients data they can trust. The Triple Whale summary page aggregates performance marketing data, offering both ATTN & their clients a transparent view into business performance in real-time. ATTN now has a complete system for profitably scaling their clients’ campaigns. 

“iOS 14 shattered our data analysis and ability to understand performance. With Triple Whale, we have created a system that helps us to make informed decisions and strategic changes for our clients." - Justin Buckley, Co-Founder & Partner, ATTN

Strategy

One of ATTN’s greatest wins since implementing Triple Whale has been with Bones Coffee Company - a DTC coffee brand. During Q2 of 2022, the Bones team came to ATTN with the goal of scaling their performance marketing efforts. To do so, ATTN built a campaign growth strategy informed by Triple Whale reported attribution data. Check out some of their strategies below. 

  • Integrating Post-Purchase Surveys to Further Enrich Triple Pixel Data: ATTN began reviewing the results of performance tests by cross-checking Pixel results with post-purchase survey responses. “For growth and the quality of engagement at every single level, combining attribution data with the validation from customer surveys is crucial. The customer voice tells us which channels are working and which aren't,” Justin says. The supplementary data from post-purchase surveys was key for demonstrating the success of their performance marketing efforts, giving the Bones Coffee team the confidence to permit ATTN to scale aggressively and quickly. Within just 45 days, ATTN was able to increase Bones's daily YouTube ad spend to over $8,000 per day - a stark contrast from the prior <$800 per day.
  • Auditing Google PMax and Meta’s Advantage+ Campaigns: While Google’s Performance Max and Facebook’s Advantage Plus are powerful tools, Justin's analysis using Triple Pixel data has found that they often recirculate audiences - driving 70% of traffic to brand search or past customers, rather than finding new customers for acquisition. With Triple Pixel, the ATTN team is able to look at unique ad placements and optimize distribution. In the past, underperforming campaigns would simply be paused. Now, the ATTN team can look into each campaign to identify issues, make changes, and review if implemented changes better serve strategic goals.
Explore the deep ocean of e-commerce & analytics.
Get a tour

We were able to scale Bones Coffee from $750 a day in ad spend to $8,000+ a day on Youtube ad spend. We were able to optimize through Triple Whale data, and then we were also able to validate that information using our post-purchase results. Being able to validate through the customer voice that the data we're seeing is correct and the decisions we're making are correct, allows us to scale our campaigns so aggressively and quickly.

JUSTIN BUCKLEY
Co-Founder & Partner, ATTN

ATTN Agency Scales Bones Coffee Company’s Youtube Campaigns +960% with Triple Whale

Customer:
ATTN Agency & Bones Coffee Company
Industry:
Co-Founder & Partner, ATTN

ATTN is a creative-lead growth and performance marketing agency for digitally native clients. Leveraging a holistic marketing approach, ATTN leads with creativity and builds structured multi-channel strategies to drive powerful results for their brands. One of their clients is Bones Coffee Company, a small-batch coffee purveyor that specializes in shipping the fresh roasted coffee directly to customers’ doors. 

960%
Growth in YouTube daily ad spend, in just 45 days
592%
Growth in YoYShopify sales
701%
Growth in YoY net profit

Challenge

After the iOS 14.5 update, ATTN's on-platform advertising data became unreliable.This affected their ability to analyze the data, make smart bets, and ultimately obscured their true understanding of their clients' performance. The team tried using a variety of different tools to find a solution, but none of them restored their confidence in the data. Even their strongest performance marketers were at a loss, battling duplicated conversions, poor channel attribution, and numbers that just didn’t add up. 

It wasn’t the team’s fault - they were lacking the data clarity necessary to make informed decisions. As performance dipped, client frustration and confusion quickly escalated.

Solution

ATTN implemented the Triple Pixel, which restored attribution clarity, giving the agency and their clients data they can trust. The Triple Whale summary page aggregates performance marketing data, offering both ATTN & their clients a transparent view into business performance in real-time. ATTN now has a complete system for profitably scaling their clients’ campaigns. 

We were able to scale Bones Coffee from $750 a day in ad spend to $8,000+ a day on Youtube ad spend. We were able to optimize through Triple Whale data, and then we were also able to validate that information using our post-purchase results. Being able to validate through the customer voice that the data we're seeing is correct and the decisions we're making are correct, allows us to scale our campaigns so aggressively and quickly.

Explore the deep ocean of e-commerce & analytics.
Get a tour

ATTN Agency Scales Bones Coffee Company's Youtube Campaigns +960% with Triple Whale

Learn how Triple Whale enabled ATTN to combat dwindling advertising performance and improve client relationships.

THE RESULTS

960%
Growth in YouTube daily ad spend, in just 45 days
592%
Growth in YoYShopify sales
701%
Growth in YoY net profit

THE RESULTS

960%
Growth in YouTube daily ad spend, in just 45 days
592%
Growth in YoYShopify sales
701%
Growth in YoY net profit

THE RESULTS

960%
Growth in YouTube daily ad spend, in just 45 days
592%
Growth in YoYShopify sales
701%
Growth in YoY net profit

JUSTIN BUCKLEY

Co-Founder & Partner, ATTN

We were able to scale Bones Coffee from $750 a day in ad spend to $8,000+ a day on Youtube ad spend. We were able to optimize through Triple Whale data, and then we were also able to validate that information using our post-purchase results. Being able to validate through the customer voice that the data we're seeing is correct and the decisions we're making are correct, allows us to scale our campaigns so aggressively and quickly.

about
ATTN Agency & Bones Coffee Company

Discover more about

ATTN Agency & Bones Coffee Company

Overview

ATTN is a creative-lead growth and performance marketing agency for digitally native clients. Leveraging a holistic marketing approach, ATTN leads with creativity and builds structured multi-channel strategies to drive powerful results for their brands. One of their clients is Bones Coffee Company, a small-batch coffee purveyor that specializes in shipping the fresh roasted coffee directly to customers’ doors. 

Challenge

After the iOS 14.5 update, ATTN's on-platform advertising data became unreliable.This affected their ability to analyze the data, make smart bets, and ultimately obscured their true understanding of their clients' performance. The team tried using a variety of different tools to find a solution, but none of them restored their confidence in the data. Even their strongest performance marketers were at a loss, battling duplicated conversions, poor channel attribution, and numbers that just didn’t add up. 

It wasn’t the team’s fault - they were lacking the data clarity necessary to make informed decisions. As performance dipped, client frustration and confusion quickly escalated.

BETTER DATA = BETTER ROAS
START TODAY

© Triple Whale Inc.
266 N 5th Street, Columbus OH 43209