Data is the greatest weapon a modern marketer has in their arsenal to launch powerful campaigns.
If you’re an ecommerce brand managing ads on five different platforms while dabbling in email and SMS marketing, you need a single dashboard to view all the data at one glance.
Similarly, if you’re an agency managing 25 ad accounts, you certainly need one place to view all your client’s campaigns.
Now, you don’t want to spend 10+ hours/week to download and upload the data onto a complicated Google Sheet or Tableau. You’d rather connect data from all the sources, viz., FB Ads, Google Ads, Pinterest Ads, Klaviyo, etc. into one place and send it to whatever visualization tool you use.
And, that one place happens to be Supermetrics for half-million users.
Supermetrics uses data connectors that make it easy to move data from top platforms (like Facebook and Google Ads) to your BigQuery, Google Sheets, Google Data Studio, or other analytics visualization.
Although it’s a brilliant tool, it still poses some challenges – expensive tool, manually mapping the data across platforms, no visualization support, data accuracy issues, a limited number of data rows, not tailor-made for ecommerce brands, etc.
Needless to say, marketers need better Supermetrics alternatives to satiate their need for flawless analytics.
And as it turns out, we happen to have the ideal list ready for you. Here are 7 alternatives that give Supermetrics a run for its money.
Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We’re a tiny bit biased but our 600+ customers claim that we’re the simplest ecommerce analytics tool in the market right now.
With Triple Whale, it’s easy to test, track and make sense of all your data as all your favorite ecommerce & marketing tools are connected into one clean dashboard.
“This app has single-handedly replaced SuperMetrics and 90% of our Data Studio setups. The team is a pleasure to work with and we can’t wait to see how the app progresses!”
– Jake, The Ad Nerds
Glew is the one-stop shop for all your data needs. You can connect, transform and visualize all your data in one place. From 200+ prebuilt KPIs to custom reporting, Glew has your back.
Glew enables you to identify your most valuable, and top customers and develop personalized marketing strategies. Segment customers by LTV, AOV, number of purchases, total revenue, and more. Push custom and prebuilt segments to your email platform automatically and more.
“Glew has been extremely helpful to our company by giving us all of our data in one central location. I would recommend this to any company that is trying to grow its e-commerce business. We are now able to see our CAC and LTV all in one place where we can share with investors and our team.”
– Tiesta Tea
Tydo lets you make in-time marketing decisions based on your store’s data and trends over time. With its easy-to-use platform, you can see all your store’s data in one glance, analyze cohorts, find your biggest problems, solve them and uncover hidden opportunities.
You can quickly identify positive and negative anomalies at large or within a single channel.
“Tydo ultimately provides a clear, unified view through which we can better analyze, structure, and leverage data sets. That’s critical for us at Recess.”
– Will Holtz, Recess
Note: This pricing may be outdated as the current website doesn’t show pricing. I took this data from a third-party site.
Daasity claims to be the only analytics platform that brings enterprise-grade analytics to ecommerce merchants of all sizes. With over 130 pre-built reporting templates you can get started after plugging into your platform.
Daasity claims to be the only ecom analytics tool that combines crucial data from Shopify, Amazon, Subscription, Retail, and other channels to deliver insights on CLTV by Marketing Channel, Initial SKU purchased, AOV, and much more.
“The Daasity platform helps us analyze and manage a complex omnichannel presence across DTC, Amazon, wholesale (Ulta, Nordstrom, Sephora), and international. Consolidating and normalizing all channel-specific data allows us to manage the brand and product portfolio holistically, without siloed channel data, and has helped fuel our 100%+ YoY growth.”
– Jameson Slattery, Kopari
Peel is an automated business analytics platform for ecommerce stores. With one click, it pulls in data from Shopify, Google Ads, Facebook ads, Klaviyo, Recharge, TikTok, etc., to automate the reporting of 100+ commonly used metrics so you never have to touch a spreadsheet again just to analyze the health of your business.
Peel also finds trends and sends daily reports on the top metrics and segments that shape your business every day.
“We've been using Peel for several weeks now and love it! We share the insights to a shared Slack channel and it gives us insight into our sales, which sparks a lot of interesting conversations. Great tool.”
– Danielle, Outlaw Soaps
Segments by Tresl takes the data your Shopify store already has to create actionable insights for you to consume and use for your campaigns. The tool differentiates itself from the crowd with its pre-built segmentations and suggestive analytics.
Think of Segments as the DIY ecom data marketing platform that helps you deliver the best customer experience you can think of.
“After trying many different apps for both insights and syncing, Segments has been one of the most useful apps we have in our marketing tech stack”
– Albert from ILIA Beauty
Lifetimely makes it super easy for DTC brands to calculate profit and customer lifetime value as compared to other tools. So much so that you can get a comprehensive and automated P&L up and running in 15 minutes.
They claim to have the most accurate customer behavior data and month-to-month LTV projections which, in turn, enables you to make profitable business decisions seamlessly.
“This app is great. I no longer have to crunch in Excel what I should (but won’t) get from an analytics service that I pay much more for. The LTV and repurchase rate metrics are executed well, and that’s exactly what you need. But there are also good features to slice and dice - by first product ordered, etc. Highly recommend.”
– Bharat Ayyar, Sunsoil
I’ll be honest with you – it’s easy to get lost in a sea of options. This isn’t an exhaustive list and there are other phenomenal ecommerce analytics tools out there.
But to find the right one for you, you should first try out a few of these options, preferably the seven above, and then settle on the one that works best for your Shopify store.
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