Have you met Moby? This article walks you through your first meeting with an incredibly powerful tool! Learn how to use Moby's features as well as some best practices for getting the most out of your prompts for better insights.

When it comes to marketing, it might be difficult to determine which marketing interaction has an impact on a consumer's decision to make a purchase. In this article, we'll cover what the Time Decay Attribution Model is and how more credit can be attributed to the most recent interactions prior to the purchase.

The next generation of Triple wWhale features an easy way to talk to your data, but you have to know how to ask the right questions. In this blog, we'll discuss best practices for data management as well as best practices for using SQL in marketing.

Want to see what the lucky early access users of the new Triple Whale get to use? Take a peek at this update!

Did you miss the biggest DTC event of the year, and want to know what went down? Check out our recap of the main stage sessions here!

A customer may visit many channels along their journey before making a purchase or conversion. In this article, we will examine everything from what a multi-channel attribution model is to how it can impact your business, Google Analytics, your marketing budget, and more. You'll learn about multi-channel attribution models and how they're related to marketing campaigns, customer data, etc. Read on!