👋 Hello my wonderful Whale Mailers. Happy Friyay! This week has been a whirlwind and thanks for being so flexible on the delivery dates. Preciate chu. We will return to our regular delivery schedule next week.
Ok on to the Whale Mail! We start with me talking you through my daily driver dashboard. Do you have an epic TW setup? Send us a screenshot and tag @trytriplewhale.
After that we had one of my favorite pods with Chris Meade, the Founder and CMO of CROSSNET. We talk about how he invented a new sport, scaled it to 3000 big box stores and how he has been to 2000 concerts?!?
Next, in the recommended reading section we have a fascinating essay on how Formula 1 makes money. Drive to Survive hooked me, judge away 🤣.
Moving on we have included a sensational long form essay by Mike Ryan on the pitfalls of chasing channel based ROAS.
In the “what we are listening to section” there is a bananas pod from Hidden Brain on how people can build alternate realities that need to be real. Crazy listen!
As always we have the Tip, Tool, Fact and Question of the week.
Thanks for being so awesome and letting us in your inbox on Friday.
Have a whale of a weekend!
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Have a dashboard you want to show off? Share a screenshot and tag @TryTripleWhale. We love seeing all the different variations you all create! Ubs kewl. #TripleWhaling
Incredible conversation with an incredibly impressive human. Chris and his team created not only a new sport, but a whole new market. From a rural CT town to hustling CROSSNET on the beaches of Miami to being in 3000 big box retailers. Living the American Dream 🇺🇸!
Audio only version if YouTube ain’t your thing :)
We’re exploring the world of Formula 1 through the lens of business, content, and media. If you’d like to read and listen to our work directly from your inbox, subscribe now. Hey friends, The more of you that are learning of Formula 1 and the amazing sport that it is, the more questions like this I’ve been getting.
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing advertising-centric metric.
This week, we bring you two stories about how easy it can be to believe in a false reality — even when the facts don’t back us up.
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