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eCommerce marketing is a complex and ever-evolving landscape. As an eCommerce business owner or marketing manager, it's your job to keep up with industry trends and best practices and implement them to drive revenue for your store. You can use a variety of marketing channels to reach your customers and grow your business.
At Triple Whale, we understand what makes for exceptional eCommerce marketing. Our platform has helped many Shopify store owners and brand marketers implement highly successful campaigns across various marketing channels.
In this post, we'll focus on some of the most effective and advanced eCommerce marketing strategies you can use to boost your business performance, sales, and ROI.
One excellent way to drive people to your eCommerce store is through advertising. Advertising allows you to reach a broad pool of potential customers while targeting your ads specifically to people most likely to convert.
You can use several different advertising platforms, but some of the most popular options for eCommerce stores include Google AdWords, Facebook Ads, and Instagram Ads.
Triple Whale's Creative Cockpit is an innovative dashboard that generates reports for individual ads, ad types, copy, and custom segments. You can also analyze the performance metrics of images, videos, and other creative resources.
Attribution modeling is a form of measuring which marketing channels are the most effective at driving sales and revenue for your store. Using attribution modeling is essential, as it allows you to see which channels are working and which aren't so that you can invest more in those producing results.
Several different attribution models are available for use these days, but some of the most implemented options include last-click attribution, first-click attribution, and linear attribution.
Triple Pixel from Triple Whale provides first-party, server-side attribution data so you can see how each marketing channel is performing. The system shows you where ad clicks come from and which channels are driving the greatest volume of sales and revenue.
Influencer marketing involves working with widely-known individuals in your industry to promote your products or services. It’s an effective way of engaging with a large audience of potential customers and can also help you build relationships with other businesses in your industry.
The Triple Whale Affluencer Hub provides ROI for influencers and affiliates. Discount codes and surveys allow you to track revenue and conversions, and you can also follow your expenses to see which influencers offer and deliver the most ROI for your business.
Email marketing is our fourth ecommerce marketing strategy. Email is an effective tool for communicating with potential customers who have previously expressed interest in your store, through which you can create more leads and followers that are interested in what you provide and convert them into paying customers.
Text message marketing allows you to send targeted messages to your customers, and it's a great way to keep them updated on new products, sales, and special offers. You can use SMS marketing to send special offers, abandoned cart reminders, and other customer service messages.
Personalization increases the effectiveness of text message marketing, and you can automate SMS marketing messages, sending them to your customers based on their behavior.
Financial incentives like discounts and coupons go a long way in encouraging people to shop at your store. You can use these incentives to guide consumers toward purchasing specific products and making them want to shop at your store more frequently.
You can use coupons and discounts to increase sales, but you need to be careful with how you use them. You don't want to risk devaluing your products or services, and you definitely don't want to cut prices too often, as people will stop taking your offers seriously.
Affiliate marketing is a form of performance-based marketing in which you recruit affiliates to promote your products or services. It’s an excellent way to bring new people to your store, as well as build relationships with other businesses in your industry.
Triple Whale's Affluencer Hub lets you stay on top of your affiliate marketing efforts and ensure you get the most out of your relationships with affiliates.
Social media lets you interact with your customers and promote your business. You can use social media to share updates, offer special deals, and build relationships. Maintaining a presence across multiple platforms encourages people to buy from you more often.
When using social media to promote your store, it's essential to post high-quality content that is relevant to your audience. Do so regularly, and make sure you talk with your followers to create lasting connections with them.
Search engine optimization (SEO) involves designing your website and content for a high ranking on search engines. SEO is a great tactic to generate high-quality content and improve the visibility of your business within search results.
Retargeting is an online advertising practice that allows you to target people who have visited your website but didn't purchase anything. It keeps your brand at the top of their minds and can help you increase conversions and sales.
Referral programs allow you to offer incentives to people who direct new customers to your store. You can use these programs to encourage existing customers to promote your products or services.
Customer loyalty programs reward people who keep people coming back to your store and allow you to offer exclusive deals to these most valuable consumers. Loyalty programs can encourage customers to spend more and do so more often, as well as refer new people to your store.
Free shipping is a tried and true incentive that encourages customers to purchase more from your store while helping you save money. It's an excellent way to increase your average order value.
Contests and giveaways offer prizes and incentives that encourage people to shop at your store. These events also promote word-of-mouth marketing and can help you build deepened relationships with customers.
A live chat feature on your eCommerce site will allow you to offer customers immediate support and real-time interactions. You can use the service to answer questions, resolve issues, and provide information about your products or services.
A blog can provide opportunities to engage with visitors to your store and share information about your products, services, and business on a consistent basis.
You can use a blog to provide news, offer tips and advice, and build relationships. Blogging is a time-tested way to connect with customers.
Online directories improve your store's visibility and promote what you're selling. Getting listed in online directories can help you attract new customers, and it's a great way to build links to your website.
Online publications can get your products in front of new customers. You can offer your products for review and generate product buzz. Specialized publications are helpful resources for promoting new items that are tailored to a specific interest or niche.
Like blogs, online communities provide connections with potential customers and promote your store. You can participate in online communities by posting in forums, answering questions, and providing information about what you're selling.
Submitting your website to search engines is a great way to improve your store's visibility and attract new customers. Submit your website to Google, Bing, and other major search engines to help improve your store's ranking in search results.
Adding social sharing buttons to your website allows people to share your content with friends and followers. The effect of this can be viral, making it a great way to attract new visitors to your site.
An email newsletter gives customers a reason to think about your store and make more purchases. You can use a newsletter to share news, offer discounts, and post reviews and testimonials.
Triple Whale understands that eCommerce marketing is more than driving traffic to your website. It's about finding the right strategies and tactics to grow your business.
We offer a complete operating system for eCommerce marketers that includes everything you need to succeed. Triple Pixel, Creative Cockpit, Affluencer Hub, and FinHub provide the cutting-edge tools and features you need to boost your eCommerce campaigns to new heights.
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