The two most popular e-commerce platforms are Shopify and Amazon, and each provides tools and capabilities that can grow your business. However, there’s a problem: how do you decide which to choose between them?
There’s always been a debate about Shopify vs. Amazon and the better platform to do business. Furthermore, Shopify and Amazon offer distinct features: one is an e-commerce platform, while the other is a marketplace. Consequently, their methods of facilitating merchants’ services differ widely.
This article will aim to determine the pros and cons of Amazon and Shopify to identify the better choice for your business. In the subsequent sections, it will seek to answer these questions:
It depends on your business and the goals you have. It would help analyze the pros and cons and determine which solution will work best for your business.
You may find Amazon the most suitable if you are a reseller doing wholesale or retail arbitrage.
You can list your items on existing Amazon listings sold previously. Although you can do this with Shopify, you’ll find it challenging.
Since Shopify and Amazon have pretty different pricing structures, it is hard to compare the best deal. However, the ‘Shopify’ plan is a ‘sweet spot’ option if you consider using Shopify.
If, however, you are ready to go the Amazon way, the ‘Professional’ plan is the only one business owners or professional retailers should consider. And, if you want to avoid referral fees entirely, Shopify is the best option.
There are two pricing options offered by Amazon: individual and professional.
Here are some fees you can consider in the Amazon vs. Shopify debate:
Yes, you can! Diversifying your portfolio is not a bad idea. It’s always a bad idea to put all your eggs in a basket. You can be one of the over 1.75 million merchants selling on Shopify and selling at Amazon simultaneously. Shopify’s sales channel offers many benefits to businesses looking to expand to Amazon. For example:
Yes, integrating Amazon and Shopify can help you expand your reach. A successful e-commerce campaign should have an official website and a visible presence on platforms such as Amazon, hosted by a service like Shopify.
Combining these tactics with the marketing ecosystem can improve your results across more relevant and high-volume searches, resulting in higher conversions.
Here’s how Amazon vs. Shopify features compare:
In the Amazon vs. Shopify debate, shipping is a crucial focal point. There are two shipping options for Amazon. You can either:
Some businesses find that Amazon FBA is an excellent option since it offers merchants product storage and gives shoppers access to super-fast ‘Prime’ delivery (a method that many customers find highly desirable). There is, however, an additional charge associated with it.
You can set your shipping rates, weights, rules, price, tonnages, and more with Shopify if you wish to ship your goods. If you don’t want to handle the fulfillment yourself, you can link your Shopify store to a third-party fulfillment service such as FBA. You can also consider drop shipping as an option.
A dropshipping business model with Amazon or Shopify is indisputably effective and provides high success potential. Shopify lets you build a custom independent eCommerce store and build your unique brand.
At the same time, Amazon offers a quick way to start, leveraging its excellent reputation and already large audience.
Amazon excels here. The odds stack in your favor because it receives millions of visitors a month. Customers come to Amazon looking for deals and are ready to spend — there’s no need to worry about search engine optimization (SEO) or running email campaigns.
Shopify does not have the same traffic as Amazon. People have to search for you to find you since you create your very own brand. Marketing is essential if you want to reach a more significant customer pool.
You need not worry about anything since Shopify and Pixel are there to help you through every step.
Shopify offers over 100 payment gateways, including PayPal and Apple Pay, if you don’t opt to use their system. There are, however, varying transaction and credit card fees with these alternative payment methods. Shopify also offers alternative payment methods like cryptocurrency and cash on delivery.
Amazon’s primary payment gateway is Amazon Pay, which accepts credit and debit cards, but doesn’t accept PayPal. The best option for offering multiple payment methods to your customers is Shopify. Using Shopify Payments saves your transaction fees as well - it also supports the most popular currencies.
The two most popular platforms for e-commerce marketing are Shopify and Amazon. It would help to evaluate your business goals and flexibility and control you desire to decide whether Shopify is the better choice for you over Amazon.
If marketing motivates you, then Shopify is your best bet. Business owners who want total control over marketing their products will find it the ideal choice as it requires no coding experience and reasonable fees.
In contrast, Amazon might be your best choice if you want immediate access to a wide range of customers. It is crucial to consider the time you have available to promote your business, the level of control you want, and how fast and ready you are to scale.
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