Today’s essay breakdowns 5 core truths to performance marketing in a fun and delight way.
“Confessions of An Advertising Man” is surprisingly relevant to today’s client-agency relationships and attitudes inside advertising as a whole. The thing that's really surprising though, was Ogilvy’s performance marketing mindset. Sounds crazy? Read on.
Explore the deep ocean of e-commerce, DTC, analytics, and marketing with our Forbes Top 10 newsletter.