Cody Plofker
14 Important Ecommerce Metrics to Track
It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.
😳 CX Is The New Brand Marketing... Is Brand Marketing Dead?
There’s a huge reckoning happening in DTC and the lines between brand and performance marketing are becoming blurred. In the this article we'll get into why I think CX is the new brand marketing for up and coming DTC companies.
🎯 My Exact FB Ads Strategy For 2022
Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.
🎰 How I Plan To Double Our Business In 2022
In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.
14 Important Ecommerce Metrics to Track
It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.
TikTok Ads vs. Facebook Ads in 2023
Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.
Here's Why Performance Marketing Is Dead (And Brand Marketing Isn't)
In this post, Cody Plofker lays out an incredible breakdown of how performance marketing and brand marketing are evolving in the near future.
